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Categories Pricing Corporate
Professional eBook

50 Shades of Digital Marketing

by Hannah Durham Francesca James
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1 Review
114
Language:  English
50 Shades of Digital Marketing has been put together by the producers of the Digital Marketing Show.
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50 Shades of Digital Marketing has been put together by the producers of the Digital Marketing Show.

The Digital Marketing Show takes place in London’s Excel Exhibition and Conference Centre in November every year. Aimed at ‘mainstream’ marketers rather than digital businesses or agencies the event is content rich with over 150 presentations from experts and digital practitioners.

  1. The Rise and Rise of the Influencer – What it means to today’s marketers
    1. Find and Engage
    2. What influencers mean to marketers
  2. The Changing Psychology of the Social Shopper
  3. Leverage your Assets!
  4. Learn from the Media’s Example
  5. The Value Theory of Content Marketing: It’s Priceless!
    1. What’s content good for?
  6. Top three tips for winning at multi-channel
  7. If You Don’t Know Where you’re Going – All Roads Lead There!
  8. Optimising your Inventory for Online Ad Campaigns
  9. What Does the Future hold for the Marketing Organisation?
  10. Don’t Mistake Reach for Influence
  11. Developing a Mobile App vs. a Mobile Website
    1. Benefits of developing a mobile app
    2. Weighing up your options
    3. Things to consider
  12. The Rise of Visual Social Media – Instagram, Pinterest and Tumblr
    1. Tumblr
    2. Pinterest
    3. Instagram
    4. Conclusion
  13. The Role Video has to play in Driving Traffic and Increasing Profitability
    1. The case for video
    2. More traffic, more purchases?
  14. The Integration of Search and Social
  15. The Importance of Speed to eCommerce Companies
  16. Ditching the SEO Silos: Integrate the 5 Pillars of SEO
    1. The Foundation: Keyword Research
    2. Pillar 1: Technical SEO
    3. Pillar 2: User Experience
    4. Pillar 3: Content Marketing and Outreach
    5. Pillar 4: Public Relations
    6. Pillar 5: Social Media
  17. The Dos and Don’ts of Dealing with Bloggers
  18. SEO Q&A on In-Depth Articles
    1. What are in-depth articles?
    2. I thought in-depth articles was an algorithm…
    3. So are these new results in addition to normal search results?
    4. Crikey – how do I get “in-depth article” ranks then?
    5. Should I bother? I’d like to rank higher than the bottom 3 RESULTS
  19. How to take Relationship Marketing to the Next Level
  20. Why LinkedIn Is Your Best Lead Generation Friend
    1. 3 Secrets LinkedIn Experts Keep To Themselves
  21. Are We Allowing Big Data to get too Big? Is it in fact just a euphemism for ‘lost in data’?
  22. It’s Time to up Your Email Game
  23. The Future of Online Content – Link Attributes and the Authored Web
  24. Has Digital Changed PR
  25. PPC Advertisers must capitalise from the Great Google v Amazon Product Listing Battle
  26. The Power of Seduction
    1. Old school… it’s the future
  27. Treat your Website like a Shop or Dealership
  28. Has Digital Killed Traditional?
  29. Building an e-commerce Business from Zero
  30. Hold the Champagne
  31. Full Stack Marketing 101
    1. How to Become a Full Stack Marketer
  32. Why are Ad Volumes increasingly being purchased in Real-Time on the Ad Exchanges?
  33. Advertising Needs More People Who Understand the Data
  34. How to Reach More Customers and Deliver on your Brand Promise
  35. How important is “Time of Day sending”?
  36. Why Expertise and Empathy are the Future of Digital Marketing
  37. ‘Digital’ Still Means So Many Different Things to Different People
  38. Improving Conversions: Make it Easier to connect with your Customers
  39. Why Marketers Need to Understand the Benefits of Mobile First
  40. Are We Forgetting the Primary Function of a Mobile?
  41. Time to get Emotional
  42. Making the Most of Email Marketing Metrics
    1. Campaign Metrics
    2. Engagement Metrics
    3. Mobile Metrics
    4. ROI Metrics
    5. Making the most of the metrics
  43. There’s No Such Thing as Free Web Traffic
  44. Digital Tactics: What Are You Going to Commit to?
  45. Digital Marketing: The Science behind the Art?
  46. Device Slice is King!
  47. The Advent of Customer Engagement Marketing
  48. How to Convince a Personal Brand to Use Your Company Brand
  49. Why It’s Not Enough to Be Liked on Social Media
  50. Social Customer Service – Are You Ready To Connect?
Simon
Really useful and easy to read.
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About the Authors

Hannah Durham

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Francesca James

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